LinkedIn for Lawyers: Connect, engage and grow your business, 2nd edition

LinkedIn for Lawyers 2nd edition, by Kirsten Hodgson, is a vital tool for legal practitioners using social media to network and grow their business.

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ISBN/ISSN: 9781927248638
Release Date: June 01, 2015
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ISBN/ISSN: 9781927248645
Release Date: June 01, 2015
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Product description

Stop thinking about LinkedIn as a social network, and start thinking about it as a marketing network. LinkedIn is a powerful tool in an ever-changing online landscape, and can be effectively leveraged to help achieve business development and marketing goals. This practical guide is a thorough update to LinkedIn for Lawyers: Connect, engage and grow your business 1st edition, and is a vital resource for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

 

Features

This book provides guidance and practical examples on how to:


     •     Build and raise your profile
     •     Manage your reputation
     •     Build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
     •     Position yourself as an expert in your field
     •     Generate new business
     •     Keep in touch with, and engage with, your existing clients and referrers
     •     Research clients, prospects and competitors
     •     Meet and engage with prospects, potential referrers, colleagues and peers
     •     Get the right people into your sales funnel


This updated edition also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+."

 

Related LexisNexis Titles
Batchelor-Smith, Work Life Balance for Lawyers - A Practical Guide, 2014
George et al, Social Media and the Law, 2014 (LexisNexis AU)

Table of contents

     1.     Six LinkedIn Success Stories

     2.     An introduction to social media

     3.     Content Marketing

     4.     Why LinkedIn?

     5.     Planning for LinkedIn (and social media in general)

     6.     Business development and marketing success with LinkedIn

     7.     Anatomy of LinkedIn

     8.     Getting started, creating a compelling profile and setting up your company profile

     9.     Connecting with others

   10.     Joining and starting groups

   11.     Participating in, and leveraging, LinkedIn

   12.     Advertising on LinkedIn

   13.     Taking relationships offline

   14.     Measuring your performance

   15.     Managing/changing your LinkedIn settings

   16.     Reported success stories and final words

   17.     Useful resources and tools