New Zealand Law for Marketers has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references.
Aimed at students studying marketing, New Zealand Law for Marketers will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.
Table of contents
Chapter 1 - Introduction
Chapter 2 - Intellectual Property
Chapter 3 - Labelling, Packaging, and Safety
Chapter 4 - Consumer Law
Chapter 5 - Consumer Guarantees Act
Chapter 6 - Fair Trading
Chapter 7 - Marketing Agreements
Chapter 8 - Anti-competitive Conduct in the Marketplace
Chapter 9 - Self-regulation of Advertising
Chapter 10 - Information Privacy
Chapter 11 - International Marketing