Rewrite: How to overcome daily sabotage of your brand and profit
Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit is an essential guide to improving your organisation’s performance through clear communication.
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Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit is a one-of-a-kind book that highlights the tremendous cost of bad writing in business and government—and offers practical solutions for change. Rewrite offers valuable advice on harnessing the power of effective writing. The book describes the challenges and triumphs faced by organisations pursuing this goal, and shares inspiring stories from the ‘plain English coalface’.
Drawing on years of commercial experience, Write Limited's CEO Lynda Harris and her colleagues have produced a handbook for improving bottom-line results by changing the way writers think.
Hodgson, LinkedIn for Lawyers: connect, engage and grow your business,, 2012
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Table of contents
First words – about your bottom line
Part 1 – Rethink
Words make the world – and your organisation – go round
All words have a price
Put your words to the test – start counting the price of words at your place
A simple answer to reducing the price of words
Name your style
Link your motive for plain language to your organisation's purpose
Decide to make plain language a long-term business strategy
Part 2 - Reboot
Recognise the challenge
Create the Path
Use the Rewrite for Change™ Model
Part 3 – Reinvent
Aegon: Achieving plain language is all about patience and process
Cancer Society of New Zealand: Writing to empower vulnerable people
Castalia: Plain English as a business advantage
Commerce Commission: Determination fuelled a major turnaround
Creative New Zealand: Freeing up staff to make a difference in the arts
Jacobs Ohlman: Solid evidence for clear legal writing
Office of the Auditor-General: Parliament's watchdog makes sure the message is clear
Pure Botanical: A plain English project across continents
Statistics New Zealand: Giving numbers a voice
Part 4 - Replay
Success leaves a clue
Have a strategic focus
Use your leaders and hire in experts
Keep people engaged
Rise above resistance
Measure and celebrate
Keep calm and carry on!
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