New Zealand Law for Marketers, 2nd Edition
New Zealand Law for Marketers describes and analyses the laws relating to marketing in New Zealand.
One Year Subscription Only Terms
Subscribers receive the product(s) listed on the Order Form and any Updates made available during the annual subscription period. Shipping and handling fees are not included in the annual price.
Subscribers are advised of the number of Updates that were made to the particular publication the prior year. The number of Updates may vary due to developments in the law and other publishing issues, but subscribers may use this as a rough estimate of future shipments. Subscribers may call Customer Support at 800-833-9844 for additional information.
Subscribers may cancel this subscription by: calling Customer Support at 800-833-9844; emailing email@example.com; or returning the invoice marked 'CANCEL'.
If subscribers cancel within 30 days after the product is ordered or received and return the product at their expense, then they will receive a full credit of the price for the annual subscription.
If subscribers cancel between 31 and 60 days after the invoice date and return the product at their expense, then they will receive a 5/6th credit of the price for the annual subscription. No credit will be given for cancellations more than 60 days after the invoice date. To receive any credit, subscriber must return all product(s) shipped during the year at their expense within the applicable cancellation period listed above.
New Zealand Law for Marketers has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references.
Aimed at students studying marketing, New Zealand Law for Marketers will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.
Table of contents
Chapter 1 - Introduction
Chapter 2 - Intellectual Property
Chapter 3 - Labelling, Packaging, and Safety
Chapter 4 - Consumer Law
Chapter 5 - Consumer Guarantees Act
Chapter 6 - Fair Trading
Chapter 7 - Marketing Agreements
Chapter 8 - Anti-competitive Conduct in the Marketplace
Chapter 9 - Self-regulation of Advertising
Chapter 10 - Information Privacy
Chapter 11 - International Marketing