LinkedIn for Accountants: Connect, engage and grow your business

LinkedIn for Accountants, by Kirsten Hodgson, is a vital tool for accountants using social media to network and grow their business.

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ISBN/ISSN: 9781927248669
Release Date: September 01, 2015
In Stock
NZD$ 55.00
ISBN/ISSN: 9781927248676
Release Date: September 01, 2015
NZD$ 55.00
Red Titles
Release Date: September 01, 2015
NZD$ 55.00

Product description

Stop thinking about LinkedIn as a social network, and start thinking about it as a powerful tool you can use, alongside your existing initiatives, to achieve your goals more quickly or more easily. This practically written guide is a vital tool for any accountant who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

LinkedIn for Accountants also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.

Related Titles

• Elliffe and Marr, LexisNexis Key Cases: Tax, 2012
• Kelly and Kelly, Garrow and Kelly Law of Trusts and Trustees, 8th ed, 2022
• Fisher and Moses, Understanding Accounting Principles, 7th ed, 2014


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Table of contents

  1. LinkedIn Success Stories

  2. An introduction to social media

  3. Content Marketing

  4. Why LinkedIn?

  5. Planning for LinkedIn (and social media in general)

  6. Business development and marketing success with LinkedIn

  7. Anatomy of LinkedIn

  8. Getting started, creating a compelling profile and setting up your company profile

  9. Connecting with others

  10. Joining and starting groups

  11. Participating in, and leveraging, LinkedIn

  12. Advertising on LinkedIn

  13. Taking relationships offline

  14. Measuring your performance

  15. Managing/changing your LinkedIn settings

  16. Reported success stories and final words

  17. Useful resources and tools