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Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit

Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit

Harris, L, 2015

Available Formats

Format ISBN Price
Book 9780987665928 $54.00

Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit is an essential guide to improving your organisation’s performance through clear communication.

 

Format: Paperback

Description

Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit is a one-of-a-kind book that highlights the tremendous cost of bad writing in business and government—and offers practical solutions for change. Rewrite offers valuable advice on harnessing the power of effective writing. The book describes the challenges and triumphs faced by organisations pursuing this goal, and shares inspiring stories from the ‘plain English coalface’.

 

Drawing on years of commercial experience, Write Limited's CEO Lynda Harris and her colleagues have produced a handbook for improving bottom-line results by changing the way writers think.

 

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Author

Lynda Harris has dedicated her career to championing the benefits of plain language. Since 1989, she has been proving to businesses of all shapes and sizes that writing clearly is essential to success.

 

Lynda is founder of Write Limited, New Zealand’s leading plain English communications company and founder of the document quality mark, WriteMark. She is founder of New Zealand’s annual Plain English Awards and judges the US ClearMark Awards.

 

Lynda is the NZ representative for Clarity. She’s also a member of the International Plain Language Working Group, which aims to establish standards for plain language across countries and cultures.

Table of Contents

First words – about your bottom line

 

Part 1 – Rethink
Words make the world – and your organisation – go round
All words have a price
Put your words to the test – start counting the price of words at your place
A simple answer to reducing the price of words
Name your style
Link your motive for plain language to your organisation's purpose
Decide to make plain language a long-term business strategy

 

Part 2 - Reboot
Recognise the challenge
Create the Path
Use the Rewrite for Change™ Model

 

Part 3 – Reinvent
Aegon: Achieving plain language is all about patience and process
Cancer Society of New Zealand: Writing to empower vulnerable people
Castalia: Plain English as a business advantage
Commerce Commission: Determination fuelled a major turnaround
Creative New Zealand: Freeing up staff to make a difference in the arts
Jacobs Ohlman: Solid evidence for clear legal writing
Office of the Auditor-General: Parliament's watchdog makes sure the message is clear
Pure Botanical: A plain English project across continents
Statistics New Zealand: Giving numbers a voice

 

Part 4 - Replay
Success leaves a clue
Have a strategic focus
Start well
Use your leaders and hire in experts
Keep people engaged
Rise above resistance
Measure and celebrate
Keep calm and carry on!

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