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LinkedIn for Accountants: Connect, engage and grow your business (eBook)

LinkedIn for Accountants: Connect, engage and grow your business (eBook)

Hodgson, K, 2015

Available Formats

Format ISBN Price
eBook 9781927248676 $55.00
Book 9781927248669 $55.00
Red Book CENZRED0SU $55.00

IMPORTANT NOTICE:
Please choose your device carefully and only download your eBook to the device on which you intend to read it. eBooks cannot be moved from one device to another and are only compatible with the following software:

 

PC Users: Adobe Digital Editions
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Not compatible with Mac OS X operating systems
Not compatible with MacBook Air, Kobo eReader, and Microsoft Surface

 

* eBooks will be fulfilled in one to two business days.

 

LinkedIn for Accountants, by Kirsten Hodgson, is a vital tool for accountants using social media to network and grow their business.

 

Format: ePub

This title is also available in Practitioner Book Online format.
PBO ISBN: ONLB0CEGSU

Description

Stop thinking about LinkedIn as a social network, and start thinking about it as a powerful tool you can use, alongside your existing initiatives, to achieve your goals more quickly or more easily. This practically written guide is a vital tool for any accountant who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

LinkedIn for Accountants also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.

 

Features

This book will provide guidance and practical examples on how to:

     •     build and raise your profile
     •     manage your reputation
     •     build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
     •     position yourself as an expert in your field
     •     generate new business
     •     keep in touch with, and engage with, your existing clients and referrers
     •     research clients, prospects and competitors
     •     meet and engage with prospects, potential referrers, colleagues and peers
     •     get the right people into your sales funnel.

 

Related Titles

Elliffe and Marr, LexisNexis Key Cases: Tax, 2012
Kelly and Kelly, Garrow and Kelly Law of Trusts and Trustees, 7th ed, 2013
Fisher and Moses, Understanding Accounting Principles, 7th ed, 2014

Author

Kirsten Hodgson has 15 years’ professional services marketing and business development experience. She set up Kaleidoscope Marketing in 2004, to help professional services firms to grow their share of existing clients’ wallets and to attract more of their ideal clients.

Table of Contents

     1.     LinkedIn Success Stories
     2.     An introduction to social media
     3.     Content Marketing
     4.     Why LinkedIn?
     5.     Planning for LinkedIn (and social media in general)
     6.     Business development and marketing success with LinkedIn
     7.     Anatomy of LinkedIn
     8.     Getting started, creating a compelling profile and setting up your company profile
     9.     Connecting with others
   10.     Joining and starting groups
   11.     Participating in, and leveraging, LinkedIn
   12.     Advertising on LinkedIn
   13.     Taking relationships offline
   14.     Measuring your performance
   15.     Managing/changing your LinkedIn settings
   16.     Reported success stories and final words
   17.     Useful resources and tools

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