Rewrite: How to overcome daily sabotage of your brand and profit

Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit is an essential guide to improving your organisation’s performance through clear communication.

by Lynda Harris (Author)
Book
NZD$ 54.00
Quantity
In Stock
Release Date: May 01, 2015
ISBN/ISSN: 9780987665928

Product description

Rewrite: How to Overcome Daily Sabotage of Your Brand and Profit is a one-of-a-kind book that highlights the tremendous cost of bad writing in business and government—and offers practical solutions for change. Rewrite offers valuable advice on harnessing the power of effective writing. The book describes the challenges and triumphs faced by organisations pursuing this goal, and shares inspiring stories from the ‘plain English coalface’.

 

Drawing on years of commercial experience, Write Limited's CEO Lynda Harris and her colleagues have produced a handbook for improving bottom-line results by changing the way writers think.

 

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Featured Authors

Lynda Harris

Lynda Harris

Lynda Harris has dedicated her career to championing the benefits of plain language. Since 1989, she has been proving to businesses of all shapes and sizes that writing clearly is essential to success. Lynda is founder of Write Limited, New Zealand’s leading plain English communications company and founder of the document quality mark, WriteMark. She is founder of New Zealand’s annual Plain English Awards and judges the US ClearMark Awards. Lynda is the NZ representative for Clarity. She’s also a member of the International Plain Language Working Group, which aims to establish standards for plain language across countries and cultures.

View all books by Lynda Harris (1)

Table of contents

First words – about your bottom line

 
 
 

 
Part 1 – Rethink
 

 
 Words make the world – and your organisation – go round 

 All words have a price 

 Put your words to the test – start counting the price of words at your place 

 A simple answer to reducing the price of words 

 Name your style 

 Link your motive for plain language to your organisation's purpose 

 Decide to make plain language a long-term business strategy

 
 
 

 
Part 2 - Reboot 
 

 
 Recognise the challenge 

 Create the Path

 Use the Rewrite for Change™ Model

 
 
 

 
Part 3 – Reinvent
 

 
 Aegon: Achieving plain language is all about patience and process 

 Cancer Society of New Zealand: Writing to empower vulnerable people

 Castalia: Plain English as a business advantage

 Commerce Commission: Determination fuelled a major turnaround 

 Creative New Zealand: Freeing up staff to make a difference in the arts

 Jacobs Ohlman: Solid evidence for clear legal writing 

 Office of the Auditor-General: Parliament's watchdog makes sure the message is clear

 Pure Botanical: A plain English project across continents 

 Statistics New Zealand: Giving numbers a voice

 
 
 

 
Part 4 - Replay 
 

 
 Success leaves a clue 

 Have a strategic focus 

 Start well 

 Use your leaders and hire in experts 

 Keep people engaged 

 Rise above resistance 

 Measure and celebrate 

 Keep calm and carry on!
 

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