LinkedIn for Accountants: Connect, engage and grow your business

LinkedIn for Accountants, by Kirsten Hodgson, is a vital tool for accountants using social media to network and grow their business.

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NZD$ 55.00
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ISBN/ISSN: 9781927248669

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Product description

Stop thinking about LinkedIn as a social network, and start thinking about it as a powerful tool you can use, alongside your existing initiatives, to achieve your goals more quickly or more easily. This practically written guide is a vital tool for any accountant who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

LinkedIn for Accountants also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.

Features

This book will provide guidance and practical examples on how to:

  • build and raise your profile
  • manage your reputation
  • build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
  • position yourself as an expert in your field
  • generate new business
  • keep in touch with, and engage with, your existing clients and referrers
  • research clients, prospects and competitors
  • meet and engage with prospects, potential referrers, colleagues and peers
  • get the right people into your sales funnel.

Related Titles

Elliffe and Marr, LexisNexis Key Cases: Tax, 2012
Kelly and Kelly, Garrow and Kelly Law of Trusts and Trustees, 7th ed, 2013
Fisher and Moses, Understanding Accounting Principles, 7th ed, 2014

Featured authors

Kirsten Hodgson

Kirsten Hodgson

Kirsten Hodgson has 15 years’ legal marketing experience, which includes working in the business development and marketing team for the Finance and Capital Markets Practice at Clifford Chance in London, and as Marketing Manager at Minter Ellison Rudd Watts with special responsibility for practice group and industry sector development. She set up Kaleidoscope Marketing in 2004, providing marketing, lead generation and consulting services to the legal and professional services sectors. Approximately 80% of her business involves working with lawyers and barristers, including helping clients get started with LinkedIn, and creating and maintaining social media strategies for generating work. Kirsten also runs webinars and online courses on leveraging LinkedIn for business.

View all books by Kirsten Hodgson (1)

Table of contents


     
  1. LinkedIn Success Stories

    2.  
  2. An introduction to social media

    3.  
  3. Content Marketing

    4.  
  4. Why LinkedIn?

    5.  
  5. Planning for LinkedIn (and social media in general)

    6.  
  6. Business development and marketing success with LinkedIn

    7.  
  7. Anatomy of LinkedIn

    8.  
  8. Getting started, creating a compelling profile and setting up your company profile 

    9.  
  9. Connecting with others

    10.  
  10. Joining and starting groups 

    11.  
  11. Participating in, and leveraging, LinkedIn

    12.  
  12. Advertising on LinkedIn

    13.  
  13. Taking relationships offline

    14.  
  14. Measuring your performance 

    15.  
  15. Managing/changing your LinkedIn settings

    16.  
  16. Reported success stories and final words

    17.  
  17. Useful resources and tools

    18.

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